Objectives: Recommendations for Service Planning

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The planning of new information services is a complex process that has to encompass operational, technological implementation and business planning activities as well as standardization and regulatory issues.

Mobile services will not be sustainable if the partners involved – mobile operators, authorities, end-user (citizen, targeted user group) - see no benefit in operating these services. Whereas benefit is not only meant monetarily, but also in terms of market standing, prestige, and attraction of future business, as well as fulfilment of regulations as regards especially authorities which have to meet the obligation to serve the citizen.

One key concept of our approach is to take into account market constraints and opportunities already during the design phase of those services. From the beginning of the project, a study will describe the status in the field of active research and commercial activities that are in comparable and similar fields of interest, and provide an overview of competitors as well as potential alliances and commercial partners. This will provide valuable input from a market point of view to the definition and description of usage scenarios and to the design of the platform.

An in-depth analysis of the chosen scenarios will address the particular interests of each party involved in the service chain and will also consider the regional social-economic particularities of the selected scenarios, such that business models elaborated for the end-user partners (Gdynia, Bologna, Formatex, Vila Nova de Cerveira) are in fact suited to their interests and conditions.